Description

One of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesis nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.

The essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesis signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetles distinctive charm.

This shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping a defining detail of the classic upholstered Beetle Chair allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.